It's official, Disney has just purchased Marvel and their beefy line of characters for $4 billion and stock options. Diseny has made the move in a push to secure the male demographic that has eluded them in recent times. And it's not hard to see why considering the marketing behind Hannah Montana and a transgendered Zac Efron. While the move is bold I kind of like it. Can anyone else picture an Iron Man flight simulator in Disneylands across the world or an X-Men Danger Room 3D ride? Pretty badass. But if I start to see the Jonas Brothers in Marvel continuity I'm gonna have to Hulk-up and smach something.
For more, check out the New York Times coverage of the story here.
