When Tyler Perry’s film ‘Diary of a Mad Black Woman’ debuted at #1 in February 2005, people were more perplexed than anything. Perry managed to not only best heavy-hitters like Will Smith’s ‘Hitch’ and Keanu Reeves’ ‘Constantine’, but did so grossing over $20 million in its opening weekend alone, instantly making more than four times the film’s original budget. Perry’s success did not stop there. As of 2009, Perry’s movies together have grossed over $400 million. According to the film’s distributor Lion’s Gate, the audience of Perry’s movies are 90% black, and although there are no official statistics in regards to the religious make-up of the crowd, very evangelical Christian. Some hypothesize that Perry’s success reflects the dearth in films starring, and geared towards African-Americans; and while this may have been true for the first few releases, Perry’s continued popularity indicates that the audience really does like what they see. Contrast that with Spike Lee, whose first films were huge hits with Black American audiences, only to see his box-office returns slowly dwindle. Perry’s films on the other hand seem to only be getting more and more popular. ‘Madea Goes to Jail’, released only a few months ago had a monster $41 million dollars its opening week, his highest yet. And while Perry’s success has made him a darling of sorts in some circles, Oprah, Will Smith, and Sidney Poitier count themselves as supporters, Perry’s films are amongst the worst reviewed by critics. Perry’s first big hit ‘Diary...’ scored a lowly 16% rating, while his big hit ‘Madea Goes to Jail’ scored a paltry 31%. To explain the discrepancy between Tyler’s popularity and his lack of critical success, many have accused the mostly white fraternity of film critics of racism. Roger Ebert, possibly the worlds most famous and noted film critic, received a barrage of letters accusing him as such, after his scathing one-star review of ‘Diary of a Mad Black Woman’. Perry fans argued that much of the criticism of Perry’s films stemmed from a misunderstanding of the film’s ‘Black’ aesthetic. Where white audiences saw over the top acting, African-American audiences saw homage to Black stage productions where melodrama was the norm. Perry’s films in fact all originated on stage before being adapted to the big screen. Where white audiences cringed at the drastic shifts in tone and the broad caricatures, Perry’s fans saw the subtle parallels in their own lives with which white audiences could never have been unable to relate. And yet, while keeping some those valid criticisms of film critics’ critiques of Perry films in mind, one can’t help but remember that his movies are really, really bad. Like, seriously. That thought crossed my mind more than a few dozen times while watching Perry’s ‘The Family that Prey’s’ (his most critically lauded film so far, by the way.) Even while ignoring the amateurish formalistic techniques in Perry’s films, one can’t help but notice that the very themes in and of themselves are ridiculously offensive. Chauvinist, sexist values are at the centre of nearly every Perry movie. Ambitious, independent women are bad, and those who dare to pursue success in their own careers risk the ultimate comeuppance: the inability to find and keep a man. Take for example ‘The Family that Preys’, where the villain is a successful, Ivy-League graduate who has the nerve to put her own career ambition ahead of the wants and needs of her construction-worker husband. Courtney Young of The Nation helpfully lays out the formula for every Perry film; a woman experiences abandonment and/or abuse at the hands of a "bad" man; she takes umbrage, lashing out at those closest to her, most notably a "good" man in her life; she experiences a revelatory moment of change; and she ends the film settled down with the good man who promises her a better life. In other words, the success and worth o; a woman is determined entirely through a man. Of course, Perry presents all this through his onscreen alter-ego, ‘Madea’; a confrontational, 74 year-old grandmother with a penchant for pulling a gun on those she argues. Madea is Perry’s twisted ideal of progressive feminism, where loudness, a smart mouth and other superficial representations of ‘strength’ are used as a substitute for actual intelligence and independence.
While many liked to point to the disparity between Tyler Perry’s success and his critical unpopularity as an indication of racism, the reality is that there is often a gulf between what is popular with critics and audiences. Transformers II, one of the more popular movies of 2009, grossing nearly a billion dollars worldwide bombed horribly with critics. In fact, I think it’s safe to consider Michael Bay the white Taylor Perry at this point.
A more analogous work to compare to Perry’s films may be Kirk Cameron’s recently released ‘Fireproof’. Kirk Cameron, an evangelical Christian who has found a second career on the lecture circuit comparing the theory of evolution to Nazi ideology, stars in the Christian produced melodrama, which despite its really, really bad reviews, managed to gross over $30 million domestically, making it the highest grossing independent film of 2008. Christian audiences lapped it up, and as of January 2009, the film has made an additional $25 million in DVD sales.
The explanation in the difference between these films critical and commercial success can be found in the manner they were marketed. Perry and Cameron both appealed to markets that for the most part do not attend the movies with much regularity. By targeting relatively unsophisticated movie-watchers, a comparatively low bar of quality has to be met to reach audience approval. It would be like marketing an opera to someone like me; whilst the usual opera goer would recognize the tired and unoriginal, I’d be so impressed with the mere fact a human being could hit such notes that I would walk away with a favourable impression no matter what was happening on stage.
Fortunately, there’s a limited shelf-life on such success. As audiences become more familiar with the work of Perry, and those like him, they will tire of his bag of tricks. A hidden blessing may be that those introduced to the cinema through Perry’s films, may one day seek to watch something better.
I completely agree with you anthony. And you're not a racist - you're just someone with eyes and ears. I watched The Family That Preys and I noticed I was laughing completely out of sync with the rest of theatre: they were laughing at the movie's jokes and I was laughing at the joke of a movie. Garbage!
But if it makes some segment of the black community happy I'm all for it. They've been making shitty one-dimensional films with mostly white actors for a long time
not all his movies are based on his plays: daddy's little girls and and the family who preys weren't.
diary of a mad came out weeks after hitch and Constantine so it wasn't like that movie beat them on their opening weekend.
re: Perry and Cameron both appealed to markets that for the most part do not attend the movies with much regularity.
those markets don't attend with much regularity because there aren't many movies that are geared towards them. it's not like they have some distaste towards attending movies.
yes Perry's movies are formulaic. but take him out the picture and how many widely distributed movies have been made geared towards the black population? much less black movies that are somewhat uplifting and not overly stereotypical (ie. gang films).
also, the issue with the driven wife from a family that preys wasn't her ambition but was her treating her blue collar man like spit.
it is corny that most of his movies end with the woman being "completed" by a good man (the main reason i rate his movies a 4-6 outta 10). but i'm going to continue to support them.
Why? because there are some jokes (maybe only from a black persons point of view) and because its nice to see a predominantly black cast on the big screen. I know these are reasons that would make Roger Ebert yell but oh well.
AND swayze is mentioned waaaay more!
This may be a bit off topic, but why does the race of the cast such a determining factor in audiences' willingness to see a movie? I can understand watching a movie for its director and actor if you like their body of work (or simply their body, as I did watch Jennifer's Body with Megan Fox last week - real talk). But to simply watch a movie because it has a mostly or all-black cast isn't a particularly good reason at all.
a predominantly black cast usually means its a movie that contains "black" issues. ie tells our story
Wait...Perry stars in his movie dressed as someone's grandma? Martin Lawrence would be spinning in his grave...if he were dead
"Black" issues is pretty vague. Spike Lee films have predominantly black actors with stories about black people but fail miserably at the box office. I think Anthony's point about Perry's films targeting a very specific audience (i.e. black, conservative, evangelical Christian) is part of why they do so well commercially. They're also less challenging then Lee's work and thus easier to market.
No you are not racist but you are definitly white. Your views state a fact of life just like Tyler Perry's movies reflect blacks point of view. I am surprised to see you even went to any of his movies. You are the type of whites that state they are not racist becouse they have a black friend. You didn't vote for Obama or you do not support him. No you not a racist but you are definitly white. I too don't like most of Tyler Perry's movie but have limited number of all black movies to see so I support him. To say all his movies are bad is like saying everthing Spielberg made is great.
so it seems like the consensus of black people on the board feel its great and a reflection of pride to support all black casts/themes but if we were talking about this as white people about whites we would be racist... He is just part of the dumbfounding of the blacks in America, just like every other thing directed to blacks. and GILBERT A MAYO JR funny how you attribute racism to not voting for your candidate( if your black because that's all black people see is skin color as obama has proved)
Blacks that didn't back Hillary, McCain, other white candidates are racists... how do you like that?
who gets more mentions on this site: swayze or perry?